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How Sustainability Creates Jobs


Jonathan Lim – Huffington post
The #1 argument by corporations and politicians who oppose reducing pollution, fighting climate change and moving America to a cleaner, greener, more sustainable future is that doing so will cost the country jobs and hurt the economy. In fact, since many corporations and politicians claim to believe that climate change is a serious issue that must be dealt with (eventually), the “sustainability = job killer” argument is essentially the only one they have.

And it’s a lie — scaremongering from dirty energy companies so they can keep polluting at current levels, protect their unsustainable energy monopoly and maximize their short-term profits. They claim that responsibly cleaning up their own poisonous mess — instead of “socializing” the cost of dealing with it by spewing it into the air or dumping it in our oceans and streams — will force them to raise energy rates. This is a way to blackmail small businesses into defending the status quo and joining their efforts to kill any legislation that promotes efforts to reduce pollution or invest in sustainable energy. But the dirty energy companies are simply fighting to be the last of the dinosaurs, forestalling the inevitable day when they join the fossils that created their fortunes.

The green economy isn’t some untested theory or pie-in-the-sky fantasy — it’s already here, and its kicking butt. So here are some links that show why reducing pollution and embracing sustainable energy and green technology will create jobs and give our economy the boost it needs.

If you think the green economy won’t create jobs, you might want to tell those dirty hippies at the multinational bank HSBC, who found this in a 2009 report:

Global revenues from climate-related businesses such as energy efficiency rose by 75 percent in 2008 to $530 billion and could exceed $2 trillion by 2020, HSBC Global Research estimated on Friday.

In the 2006 Stern Review on the economics of climate change, climate-related revenues were forecast to climb to $500 billion by 2050.

“We can see that this seemingly huge figure has already been surpassed well ahead of time as more and more businesses adapt their business model,” said Joaquim de Lima, global head of quant research for equities at HSBC.

You also might want to tell the Chinese. A January New York Times article found that China’s decision to become the leader in producing solar panels, wind turbines and other renewable energy technologies is paying off:

Renewable energy industries [in China] are adding jobs rapidly, reaching 1.12 million in 2008 and climbing by 100,000 a year, according to the government-backed Chinese Renewable Energy Industries Association.

The Pew Charitable Trusts released a report finding that, despite “a lack of sustained government support”, America’s clean energy economy grew two and a half times faster than overall jobs from 1998 to 2007.

Pew found that jobs in the clean energy economy grew at a national rate of 9.1 percent, while traditional jobs grew by only 3.7 percent between 1998 and 2007. There was a similar pattern at the state level, where job growth in the clean energy economy outperformed overall job growth in 38 states and the District of Columbia during the same period.

A group of economists at Economics for Equity & Environment released a study this week that found that reducing emissions, becoming energy independent through clean energy and embracing the green economy would generate net job growth. The study goes on to debunk many of the myths that say reducing emissions and investing in the green economy would hurt the larger economy. A study by the Union of Concerned Scientists came to the same conclusions about the green economy generating job growth, as did a recent study conducted by UC Berkeley that examined the effects that implementing the Global Warming Solutions Act (AB 32) would have on California’s economy.

But the clean, green gravy train is leaving the station, and if America isn’t careful, we could miss it. Michael Northrop tells us that “the clean energy gold rush” has already begun. However, due to a lack of policies to provide a stable marketplace for green tech investment, we’re letting that $2 trillion slip through our fingers:

Even with growing unemployment, America seems incapable of recognizing a golden opportunity. With no goal or effective policy framework, not only are we shipping oil dollars to the Middle East, we are watching our solar, wind, and other renewable energy dollars begin flowing to Asia. -snip-

Without the economic security of guaranteed purchase contracts, companies will keep relocating overseas. Evergreen Solar, an up-and-coming solar manufacturer in Massachusetts, recently disclosed all of its manufacturing will be based in China.

So don’t let yourself or anyone else be fooled by the dirty energy industry’s lies. They want our heads in the tar sands because relying on fossil fuels makes them money, regardless of what it does to the environment, your health or anything else. And they’re not the only ones. As Thomas Friedman wrote in a NYTimes op-ed this week:

Indeed, I suspect China is quietly laughing at us right now. And Iran, Russia, Venezuela and the whole OPEC gang are high-fiving each other. Nothing better serves their interests than to see Americans becoming confused about climate change, and, therefore, less inclined to move toward clean-tech and, therefore, more certain to remain addicted to oil.

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Springwise – Top 10 Business Ideas for 2010


Over the holidays, we reviewed all of the smart new business ideas we covered in 2009, and selected 10 that we believe will provide entrepreneurs with plenty of opportunities in 2010. Needless to say, it was a huge challenge to pick just 10 from such a wide range of innovative concepts. We hope you’ll find our selection as inspiring as we did!2010top10

1. Small-scale food production using membership models

The past year or two saw a huge increase in innovative, upscale mobile food purveyors working from trucks and selling everything from premium ice-cream to Korean BBQ tacos. Requiring an even lower investment, the next wave could be small-scale culinary subscription services, which allow fledgling entrepreneurs to get a foothold in the food business, and create a steady income and a loyal client base for future business activities.
Milk Made »Dulcinea »

2. Low impact advertising

Realising that green concerns are here to stay, British media agency Curb offers nothing but low-impact advertising. Its first service used rainwater to clean logos into grubby pavements, and was quickly followed by other techniques that use sand, sea water, grass, glow-in-the-dark funghi and more to broadcast their clients’ messages in an earth-friendly manner.
Curb »

3. Health tracking devices

From wireless headbands that track sleep patterns to wearable gadgets that track every move, an increasing number of options is available for people who want to track their own health-related behaviour. Recording and relaying detailed information that was previously only available through medical monitoring, most of these devices aren’t yet available worldwide, which creates a host of opportunities for distributors and localized versions.
Zeo »Fitbit »DirectLife »TheCarrot.com »Bedpost »

4. Sample stores, cafes & vending machines

Sophisticated sampling—dubbed tryvertising by trendwatching.com—isn’t new. On the rise, however, are dedicated spaces that facilitate sampling by a variety of brands, attracting consumers through the irresistible offer of free goods. Following sampling stores in Spain, sampling cafes in Tokyo and sample vending machines in Belgium, we suspect this concept will spread even further in 2010.
Esloúltimo »L CAFE »Boobox »

5. Discreet rooftop solar panels and wind turbines

While most homeowners would in theory like to generate their own wind or solar power, many are put off not just by cost, but by the aesthetic impact of wind turbines and solar panels. Aiming to resolve that problem are smart engineers who are creating new options that blend in with their environment. Two promising examples: rooftop wind turbines that almost disappear along the apex of a sloping roof, and solar panels shaped like traditional clay roof tiles. Plenty of opportunities here over the next decade, both in distribution and in the development of similar products.
Solé Power Tile »Ridgeblade »

6. Rotating retail at airports and in malls

Pop-up, temporary retail is still going strong, but a new alternative has entered the game: rotating retail. Two spottings: opening soon in Glasgow Airport is Planeshop, a permanent store that brands will take over for a limited time, including changing the shop’s exterior graphics to match their identity. And in the Netherlands, BrandNew Stores aims to turn those fleeting pop-up shops into a chain concept, creating fixed spaces where brands can temporarily present themselves in a regular retail environment.
Planeshop »BrandNew Stores »

7. Remote farming for consumers

According to Wikipedia, farm simulation game FarmVille has become the most popular game application on Facebook with 73.8 million active users in January 2010. Offering consumers a way to remotely control a patch of land that will actually provide them with an edible harvest is a new Italian start-up: Le Verdure Del Mio Orto, which lets anyone build an organic garden right from their web browser. As the produce grows, it’s picked and delivered to the customer’s door within 24 hours. Weekly deliveries are part of the package.
Le Verdure Del Mio Orto »

8. Connecting creative consumers with local fabricators

A partnership between New Zealand-based Ponoko and North Carolina-based ShopBot Tools, 100kGarages is a community of workshops distributed around the world that are equipped with the digital fabrication tools needed to precisely cut, machine, drill or sculpt the components of virtually any creative project. The network allows designers or consumers turn their ideas into physical products, and creates new business for small workshops.
100kGarages »

9. Paying consumers to promote products they use and love

As our sister-site trendwatching.com pointed out in its sellsumers briefing, selling is the new saving: a recession-induced need for cash plus an ever-growing infrastructure are fueling concepts that help ordinary consumers make money instead of spending it. One of the easiest ways to do so is by taking on the role of marketeer for products they already use and love: from promoting concerts by their favourite bands, to helping small companies launch new products.
Hollrr »People’s Music Store »Posse »Looklet »

10. Single-use toilet bag turns human waste into fertilizer

While this is a numbered list, we love all of these ideas equally. So, last but not least, a potential solution to a problem that 2.6 billion people have to deal with: no access to a toilet. Designed for use sitting, squatting or standing, the single-use, biodegradable plastic Peepoo bag is lined with a urea-coated gauze layer that disinfects all waste. Used bags are odour-free for at least 24 hours and are safe for burial underground. Within two to four weeks after use, their contents are converted to high-quality fertiliser—something that’s also rare in many areas and could become a source of income and further enrichment for individuals or villages.
Peepoo bag »

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Green Business Opportunities

There's never been a better time to start a business with limited money. Climate change will ensure South Africans will be saddled with water shortages and high energy costs. We have 2 green business opportunities. The first is Water Rhapsody green business opportunity in rainwater harvesting and water conservation. The second launches mid August 2010 in Solar and renewable energy.

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