As digital marketers, we’re frequently reminded magic formulas don’t really exist. Still, our experimentation and experiences often lead to insights about “what’s next.” Hopefully, the following insights and sample tools mentioned in this article will inspire your consideration (and actions) for 2012. What Happened in 2011 For most brands, perhaps the most predominant focus with [...]

It becomes clearer every day that corporations are facing some major decisions. They can either choose to be social or stick with the status quo. They can either throw out the stuffy, traditional business playbook and adapt to the needs of today’s socially connected consumers, or risk extinction. Faced with adapt-or-die decisions, shareholders are counting [...]

There are almost limitless ways to market to consumers online. However, with so many choices, many businesses choose options that are too costly or are just plain ineffective. Worse yet, if you try to emulate competitors who are making digital mistakes, you end up going down the same path. Here are five strategic mistakes to [...]

MXit has taken Africa by storm. Already the continent’s largest mobile social platform, the website this month sealed a partnership with software company Opera to make its presence even stronger. With a global user base of 44 million, MXit can be used on any of the major platforms – Microsoft Windows, Windows Mobile, Mac OS X, Android, iOS, [...]

With offices in London, Cape Town and Joburg, Quirk Marketing’s founder and CEO Rob Stokes is a leading modern-day South African entrepreneur. He’s a straight-shooting tech cowboy in the Wild West of social media – forever criss-crossing the globe to attend tech seminars and marketing conferences as a guest speaker. Rocking up at Quirk’s Cape [...]

A report by the world’s largest research company has revealed how brands are not connecting with consumers online, with many people resenting ‘big brands’ invading their timelines. The global study, the TNS Digital Life Survey 2011, says businesses are “wasting time and money” by not listening to what consumers want. Consumers in 60 countries were [...]

Nelson Mattos, Google VP for Europe and Emerging Markets opened the second Google Africa outreach event, G-South Africa, today 3 November 2011, by highlighting various online business opportunities in Africa. “South Africa is amongst the most prosperous countries in Africa,” says Mattos. Mattos highlighted some of South Africa’s vast opportunities including a $500 billion GDP, an [...]

As a small business owner, it can be difficult to decide where your time is best spent, especially since your time really does equal money. Technology may make marketing and customer service easier, but it can also be more time consuming with existing, and potential, clients expecting a 24/7 social media presence, and business owners [...]