Though there’s place for idle talk about movies, the weather and general skinder, we would probably improve our job prospects if we talked more about job opportunities in our daily interactions on social media. “Talking and networking has never been so easy as it is today with social media as additional communication tools,” says Natalie [...]

So you are an expert, but are you really cut out to be an entrepreneur?  Is this what you really want to do, or is this a desperation tactic?  Entrepreneurship as a solution to employment is fast becoming a popular decision many are making. I recently interviewed Joe Abraham, author of Entrepreneurial DNA and the [...]

It’s a new year and a lot of people like to make resolutions in the hopes of improving upon the previous year’s mistakes and missed opportunities. Entrepreneurs are no different, and many business innovators have shared their resolutions with others in hopes of support and inspiration. Just a few benchmarks business owners hope to achieve [...]

“It was the best of times, it was the worst of times.” This famous introduction by Charles Dickens sums up what entrepreneurs seeking startup capital are facing in 2012. On the one hand, banks still aren’t lending. And with the debt crisis looming over Europe and political uncertainty here in the U.S., there’s an increased [...]

The holidays are a time to gather with family, consume vast quantities of food — and gawk at the holiday card photos of people you only correspond with once a year. Rather than receive generic wishes for “Happy Holidays!” from some of the companies we’ve corresponded with this year, Fast Company reached out to hear [...]

As digital marketers, we’re frequently reminded magic formulas don’t really exist. Still, our experimentation and experiences often lead to insights about “what’s next.” Hopefully, the following insights and sample tools mentioned in this article will inspire your consideration (and actions) for 2012. What Happened in 2011 For most brands, perhaps the most predominant focus with [...]

It becomes clearer every day that corporations are facing some major decisions. They can either choose to be social or stick with the status quo. They can either throw out the stuffy, traditional business playbook and adapt to the needs of today’s socially connected consumers, or risk extinction. Faced with adapt-or-die decisions, shareholders are counting [...]

There are almost limitless ways to market to consumers online. However, with so many choices, many businesses choose options that are too costly or are just plain ineffective. Worse yet, if you try to emulate competitors who are making digital mistakes, you end up going down the same path. Here are five strategic mistakes to [...]