There was a time when we all fought for Google Wave invitations. The anticipation was terrific, far greater than a new operating system, a new cell phone release, a major software upgrade that none of us could possibly exist without!
I run a course in cutting edge social media marketing, based largely on my own research and emperical evidence. I have so badly wanted Google Wave to succeed, to overcome all the shortfalls in Twitter, Facebook, You Tube etc by integrating them all under one platform … and then some.
And now, having one of the first Google wave invites, and being able to spread my enthusiasm to others close to me, my family, my friends, my business partners and students; by being allowed to invite others to the Beta version of Google Wave, I find myself questioning the lack of organic energy that’s supposed to build up to a new release of technology, certainly of what I have expected of GoogleWave.
There seems no follow through. My friends (or they used to be) have dropped the enthusiasm and contact and reverted to the good old email, twitter and other social media – Google Wave didn’t seem to make any king of wave in their lives. Could I have strange friends, or have I misled my friends, because my own expectations were not that real?

If two heads are better than one, it’s hard to argue with the premise of crowdsourcing, which taps multiple brains for a common end. Now offering such capabilities overnight is Ideas Culture, an Australian firm that puts creative thinkers around the globe to work via Twitter to solve a client’s problem by morning.

Businesses with a challenge to solve can enlist Ideas Culture’s “Ideas While You Sleep Service” to get a pack of ideas along with an evaluation matrix and implementation plan by 10 a.m. the next morning. After registering, they need only submit their challenge online by 4 p.m. By 6 p.m., Ideas Culture gets the challenge out to its Twitter-based Ideas Agents, who spend 15 to 30 minutes each on the problem. There are more than 200 agents from eight countries on the books, and each earns AUD 100 for four sessions, according to a report in the Age. Problems tackled so far have included recruiting more male customers for a singles matching service and increasing attendance for professional development events, The Age reported. Pricing—normally AUD 880—is now AUD 495 through a special trial offer.

Is there no stopping the power of the Twitter-enabled crowds? London’s Royal Opera House is another organization that apparently doesn’t think so. For more on putting that power to work for your brand, check out trendwatching.com’s briefing on foreverism. Time to start thinking in 140 characters!

Website: www.ideasculture.com/ideas.php

Report by Springwise

Google Wave looks set to make a huge dent into Facebook and Twitter. If you want to get an invite for a Google wave address and password you either need to go via the developer route and develop “cool” products for the Wave OR simply go here to request an invite Google Wave – Sign up for updates

We figure any ecopreneur who wants to be effective in marketing would look seriously into Google wave which looks at email as if it were something just about to be invented rather than a replacement of snail mail. Add to this the best of other social media (well,not all of it) and them some other pretty cool stuff and it makes me think one needs to evaluate this product early. You register your interest by inputting your email address – I guess it may just help to have a gmail address!