It becomes clearer every day that corporations are facing some major decisions. They can either choose to be social or stick with the status quo. They can either throw out the stuffy, traditional business playbook and adapt to the needs of today’s socially connected consumers, or risk extinction. Faced with adapt-or-die decisions, shareholders are counting [...]

Many businesses are enjoying using social media as a means to grow their user base. However, one mustn’t forget that social media is just a part of the overall marketing puzzle. Businesses need to incorporate traditional marketing in order to ignite trust relationships, speak to each individual and maintain a durable presence despite social media [...]

I ask with sincerity, is your business antisocial? Take a moment before you respond. I understand you may have Facebook and Twitter presences. Your business may broadcast on YouTube. Perhaps your executives are blogging. If you’re among the more sophisticated organizations, the team is probably subscribing to elaborate monitoring services to listen more effectively. And, [...]

James Ward, director, INCANUS Public Affairs, has extensive experience in managing successful alliance development campaigns, including patient workshops in South America, Europe, Canada, and the United States. He provides innovative web design, system architecture and technical services for a variety of clients, including patient organizations, pharmaceutical companies and health provider organizations. In an interview with [...]

Many business owners and marketers are finding themselves in somewhat of a quandary. As new digital and social media emerge as the must-have, latest and greatest marketing channels, what happens to the traditional direct marketing channels? How do marketers begin to engage these new channels effectively while retaining the tried and revenue-driving traditional channels to [...]

Nothing really. Except that the risk is all yours. You have to pay, dearly, whether it works or not. And when the money runs out you simply disappear off your customers radar. The most effective marketing in the traditional marketing sense is quality PR, followed by targeted below the line campaigns. In the online world [...]