ECOPRENEUR
green business opportunities
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going green makes good business sense

THE Hong Kong and Shanghai Banking Corporation (HSBC) Brunei hopes that local businesses and entrepreneurs will realise the significant potential of green businesses as a result of the upcoming National Environment Conference 2011 (NEC), said Lim Boon Teck, Manager Corporate Sustainability at HSBC Brunei. “Based on HSBC research, global Climate Change related business or Green [...]

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green your business

It’s Earth Day, which means many companies are touting their commitment to the environment. The problem is that plenty of people still think businesses are more interested in making green than going green. According to Gallup, 85% of respondents are somewhat or very concerned about environmental or sustainability issues. A similar percentage, 83%, say they [...]

Categories: Environment, Green, The Ecopreneur | Comments Off
5 steps to sustainability

2011 is shaping up to be the year of the electric car. Clean tech appears to be thriving. Innovative thinking brings us everything from greener cleaning products to new business models such as Zipcar. But while these announcements promise more sustainable ways of doing things, turning to the science pages can quickly undo your positive [...]

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the importance of a green reputation

In businesses of all sizes, reputation is a crucial aspect in the level of success you can expect to achieve. A good reputation generally takes a long time to build but can be ruined very quickly. Having in place strong environmental controls and policies can enhance your reputation in a variety of ways. As environmental [...]

Categories: entrepreneur, Environment, Water Conservation | Comments Off
save water at your business

Saving water doesn’t often rise to the top of businesses’ sustainability initiatives, especially in regions where water shortages aren’t everyday concern. But it should get more attention. Environmental scientists expect worldwide shortages of fresh water to be one of the most pressing environmental concerns in the next 50 years, as the world’s population nears 10 [...]

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go green with Nike

Nike is taking a leadership position and opening its Environmental Design Tool to everyone on the web. The tool, which Nike has used internally for years, has been released in the hopes that it will spur collaboration between apparel designers and reduce consumption of natural resources like water and oil. The online tool allows textile [...]

Categories: Effective Marketing for Ecopreneurs, Green | Comments Off
green

Johannesburg – Apathy is no longer the biggest challenge facing environmental marketing, “greenwashing” is. “Even inadvertent marketing claims that overstate a products sustainability destroy consumer trust,” says Seth Farbman, global CEO of Ogilvyearth. “Once consumers lose confidence, we risk losing all the progress of the last decade.” But linked to this is the challenge of [...]

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street4

The number of people you need to ask for permission keeps going down: 1. Go, make something happen. 2. Do work you’re proud of. 3. Treat people with respect. 4. Make big promises and keep them. 5. Ship it out the door. When in doubt, see #1.

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