Though there’s place for idle talk about movies, the weather and general skinder, we would probably improve our job prospects if we talked more about job opportunities in our daily interactions on social media. “Talking and networking has never been so easy as it is today with social media as additional communication tools,” says Natalie [...]
The holidays are a time to gather with family, consume vast quantities of food — and gawk at the holiday card photos of people you only correspond with once a year. Rather than receive generic wishes for “Happy Holidays!” from some of the companies we’ve corresponded with this year, Fast Company reached out to hear [...]
In 2011, senior citizens embraced Facebook, Google’s Panda caused a stir, sales of Amazon’s digital books surpassed those of physical books, and venture capitalists hailed the IPOs of LinkedIn and Groupon. As we look ahead to 2012, here are some predictions for what portends to be another technologically eventful year. Mobile search and purchase are [...]
There are almost limitless ways to market to consumers online. However, with so many choices, many businesses choose options that are too costly or are just plain ineffective. Worse yet, if you try to emulate competitors who are making digital mistakes, you end up going down the same path. Here are five strategic mistakes to [...]
Digital is clearly delivering value to both people and businesses and dramatically remaking the way in which we understand how the two connect. For businesses to continue to win, they need to understand their customers across channels and respond to their needs better than their competitors. This requires a loyalty philosophy — to think about [...]
“Everything is digital,” Y&R’s global CEO, David Sable said recently, “but digital isn’t everything.” How do marketers engage with digital without losing sight of what matters underneath all the technology? South Africa has been a couple of years behind more developed markets, largely because a relatively low reach and a lack of knowledge has scared [...]
Online, mobile, digital — everyone’s talking about digital marketing. But is your business or organization using it? “Marketers have more opportunities than ever to access prospects and customers,” says Wes Phillips, agency principal atOrange Label Art + Advertising. But until you understand how these tools specifically work for your company, don’t run and put all [...]
With offices in London, Cape Town and Joburg, Quirk Marketing’s founder and CEO Rob Stokes is a leading modern-day South African entrepreneur. He’s a straight-shooting tech cowboy in the Wild West of social media – forever criss-crossing the globe to attend tech seminars and marketing conferences as a guest speaker. Rocking up at Quirk’s Cape [...]
