A few things came up over coffee the other day. His idea is good, his funding is solid, there are many choices. Some of the questions that don’t usually get asked: Are you aware of your cash flow? The thing about a fish in the stream is that it doesn’t care if the water is [...]
I love this guy Seth Godin. Where does he get all his material and ideas? here he goes again… What’s the point of Popular? You’d think that it’s the most important thing in the world. Homecoming queen, student body president, the most Facebook friends, Oscar winner, how many people are waiting in line at the [...]
Who will say go? Here’s a little-spoken truth learned via crowdsourcing: Most people don’t believe they are capable of initiative. Initiating a project, a blog, a wikipedia article, a family journey. Initiating something even when you’re not putatitively in charge. At the same time, almost all people believe they are capable of editing, giving feedback [...]
JK asks, “It’s like, how does anyone start their own business? How is it even possible? How do they deal with the crippling fear and harsh economic realities?” Some people believe that if you have a good job, you shouldn’t start your own gig, because it’s foolish to give up a job you can’t easily [...]
Should you invest in TV, radio, billboards and other media where you can’t measure whether your ad works? Is an ad in New York magazine worth 1,000 times as much as a text link on Google? If you’re doing the comparison directly, that’s how much extra you’re paying if you’re only measuring direct web visits… [...]
There are two recessions going on. One is gradually ending. This is the cyclical recession, we have them all the time, they come and they go. Not fun, but not permanent. The other one, I fear, is here forever. This is the recession of the industrial age, the receding wave of bounty that workers and [...]
Just about all sabotage is self-sabotage. We don’t get forced to eat that cookie, we choose to. And so the diet is ended. Marketing self-sabotage is fascinating to watch and understand. Consider the college application: it’s primarily an opportunity for teenagers who aren’t sure of where they want to go to undercut their chances by [...]
The number of people you need to ask for permission keeps going down: 1. Go, make something happen. 2. Do work you’re proud of. 3. Treat people with respect. 4. Make big promises and keep them. 5. Ship it out the door. When in doubt, see #1.
