Any successful cause, country, or company has a strong leader behind it. Leaders can inspire people and motivate them to rise like a phoenix. The 20th century saw great leaders like Mahatma Gandhi, Winston Churchill, Martin Luther King, and many others. In the business world we have had notable leaders like Henry Ford, Sam Walton, [...]

Welcome to 2012; the year Facebook is predicted to reach 1 billion users, the year the fastest train in the world is set to convey travellers from Beijing to Shanghai at 350 km per hour and the year of some significance in the Mayan calendar. Small business owners might be interested in another prediction: search [...]

SEO and PPC are among the most sought-after digital marketing techniques in terms of demonstrating return on investment (ROI), thedrum.co.uk reports. Research by recruitment firm Robert Walters found that some businesses still see marketing as a support function. Therefore, they are much more likely to use SEO or PPC, as they can demonstrate and quantify [...]

Online, mobile, digital — everyone’s talking about digital marketing. But is your business or organization using it? “Marketers have more opportunities than ever to access prospects and customers,” says Wes Phillips, agency principal atOrange Label Art + Advertising. But until you understand how these tools specifically work for your company, don’t run and put all [...]

Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well known and self-sustaining concern. In a previous article on Digital Marketing and what startups need to get right from the start, I mentioned that building a new business is like caring for [...]

Starting a new business is a bit like caring for your first born. Now while you don’t need to write a marketing strategy for your first born; you do need to ensure that you are giving your business the best chance of success. That is done by ensuring that you are placing it in front [...]

Is it time to pull the plug and say farewell to your company website? The magazine AdAge has published some very worrying numbers concerning consumer behaviour and traffic between brands’ Facebook pages and brands’ official websites. It seems like websites are losing out to Facebook pages. Looking at the chart below, we can see that [...]

What Ecopreneur can do for your company: Build a new organically optimised website and SEM focused strategy or Revamp your existing website to be organically optimised Research similar audiences and competitors using SEO online techniques Establish your brand name on the internet and keep it there. Get more leads and convert more sales. Reduce your [...]