Welcome to 2012; the year Facebook is predicted to reach 1 billion users, the year the fastest train in the world is set to convey travellers from Beijing to Shanghai at 350 km per hour and the year of some significance in the Mayan calendar. Small business owners might be interested in another prediction: search [...]

Online, mobile, digital — everyone’s talking about digital marketing. But is your business or organization using it? “Marketers have more opportunities than ever to access prospects and customers,” says Wes Phillips, agency principal atOrange Label Art + Advertising. But until you understand how these tools specifically work for your company, don’t run and put all [...]

Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well known and self-sustaining concern. In a previous article on Digital Marketing and what startups need to get right from the start, I mentioned that building a new business is like caring for [...]

Starting a new business is a bit like caring for your first born. Now while you don’t need to write a marketing strategy for your first born; you do need to ensure that you are giving your business the best chance of success. That is done by ensuring that you are placing it in front [...]

There currently exists an opportunity for an Ecopreneur to start his/her own business offering an organic SEO opportunity to a client base. Seo, (Search Engine optimisation) together with search engine marketing (SEM), particularly of an organic type, can greatly enhance the cost effectiveness in online marketing and as such is becoming a sought after service. [...]

Most ecopreneurs will want to get their website’s visible to their client base using SEO (Search engine optimisation). Here’s a video from Network solutions on Consultants’ Corner talking about the basics of SEO.