It is clear that social media marketing is an important communication tool for small businesses and those that make use of it are able to engage and interact with a broader range of consumers. However, once this connection has been established, what comes next? What follows are five innovative strategies that small businesses can implement [...]

Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well known and self-sustaining concern. In a previous article on Digital Marketing and what startups need to get right from the start, I mentioned that building a new business is like caring for [...]

if you’re looking to land a great post-grad gig, there are few things you need to do to get your foot in the door. Tip 1. Network, network, network First, make sure you’re ready to network — online and in person. Hiring managers may look up potential employees on their social media sites, so get [...]

It’s 2011, you’ve got the social media covered for your company, right? Between Twitter, Facebook and Videos  and…what’s that? You’re confused and concerned that it’s all so complicated and possibly not really useful to your business after all? Have no fear. We will break down the common myths and misconceptions about using social media for [...]

Let’s face it: business owners are busy bodies with millions of things on their to do list.  If you’re a business owner and your personal bandwidth is spent, who is monitoring your content online? Business owners who have already made the decision to set up their social media outlets whether it is on LinkedIn, Twitter, [...]

There’s an interesting analysis of the advertising industry and Silicon Valley’s growing bubble in new media by Rick Webb. In his analysis, Webb argues that Silicon Valley is heading for a cliff in funding too many startups to provide new media channels for advertisers. He writes that there seems to be a perception that there [...]

What Ecopreneur can do for your company: Build a new organically optimised website and SEM focused strategy or Revamp your existing website to be organically optimised Research similar audiences and competitors using SEO online techniques Establish your brand name on the internet and keep it there. Get more leads and convert more sales. Reduce your [...]

Nothing really. Except that the risk is all yours. You have to pay, dearly, whether it works or not. And when the money runs out you simply disappear off your customers radar. The most effective marketing in the traditional marketing sense is quality PR, followed by targeted below the line campaigns. In the online world [...]