CEO of MXit Alan Knott-Craig Jnr emphasised the importance of promoting local talent and “making people believe in themselves”, last night at an event hosted by [...]Continue Reading →
With a global user base of 44 million, MXit can be used on any of the major platforms – [...]Continue Reading →
Africa holds unlimited potential for brands that value the power of strategic mobile marketing: With its 620 million mobile connections, Africa surpassed Latin America in September this year to become the second largest mobile market after Asia Pacific. I recently attended the ad:tech New York Digital Marketing Conference and here are some insights [...]Continue Reading →
In business white space is defined as a place, “…where rules are vague, authority is fuzzy, budgets are non existent, and strategy is unclear…” It’s the space between the organisational chart, where the real innovation happens.
It’s also a great definition for what we see in Africa, and it’s [...]Continue Reading →
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