We all know Facebook commands the attention and inspiration behind most social network headlines. Twitter may merit more attention from time to time, but we can only focus on so much – and we accept the light blue as quietly lingering in the dark blue’s shadow. Add LinkedIn, YouTube, and search to the discussion and [...]

I ask with sincerity, is your business antisocial? Take a moment before you respond. I understand you may have Facebook and Twitter presences. Your business may broadcast on YouTube. Perhaps your executives are blogging. If you’re among the more sophisticated organizations, the team is probably subscribing to elaborate monitoring services to listen more effectively. And, [...]

When approaching digital marketing many businesses fail to understand its true power. They fail to see that it gives a business the ability to build a marketing factory that once assembled, and if well maintained, can produce ongoing marketing results and a strong advantage over your competitors. Create Assets To build your digital marketing factory, [...]

Imagine ordering a latte and getting a seedling along with it. As point of purchase freebies go, you can’t get greener than that. That’s precisely what Cafe Coffee Day (CCD) is offering its coffee aficionados in Mumbai all week. That plus paper carry bags, use of LED lights and switching off signages for half an [...]

James Ward, director, INCANUS Public Affairs, has extensive experience in managing successful alliance development campaigns, including patient workshops in South America, Europe, Canada, and the United States. He provides innovative web design, system architecture and technical services for a variety of clients, including patient organizations, pharmaceutical companies and health provider organizations. In an interview with [...]

When talking to small business owners about social media, the argument I hear most often for their lack of involvement is they “don’t have time.” SMB owners are notoriously busy, known for wearing multiple hats, juggling responsibilities and working long hours. I understand that. And that’s exactly why you should be investing in social media. Because [...]

Angel investing came accidentally to UK-based Permjot Valia. As the sales and marketing director of Ernst & Young, he became involved in their entrepreneur programme, which in turn led to his new career of investing in startups. By his own admission, Valia’s success rate is a statistical anomaly: while an average of only 3% of [...]

Social media offers small businesses an inexpensive, relatively friction-free way to accomplish different business functions, from generating new leads to getting input for new product development. Consequently, its not surprising that small businesses are rapidly moving to take advantage of it. How far along the social media curve is your business compared to your peers? [...]