Ideas come in when we least expect it and in any shape or form. But winning ideas (ideas that make money, are quick and easy to license, and cost effective to venture) have specific traits. That is to say, they clear the way to success by removing the most difficult obstacles that are associated with [...]
Most of us use YouTube on a semi-daily basis. For personal life, to keep up with celebrity gossip, etc. But most importantly, business. Marketing is more important than ever and YouTube is a great marketing tool. Shira Lazar, host of Whats Trending, says you can’t just try to make a viral video. Rather be authentic and [...]
Sales is everything in this economy. Your success is determined by your ability to create income and sell, not only your products and services, but also yourself. Here are five signs you’re well suited to succeed at the art of selling: 1. Remember, it’s all about the people. Lots of salespeople get caught up in [...]
One of the biggest problems that start-ups have is brand exposure, especially when (not if) you’re on a limited budget. Raising awareness is a challenge. Here are some hints to help get your name out there: Reach out to the press to seek media coverage. Create demo videos and post them online. Engage influencers and [...]
Marketing has changed dramatically since the first print ad was published. That ad was probably run in a local newspaper. More than likely, a farmer told the publisher he had an extra cow and wanted to sell it. The publisher said, “Hey! I’ve got a good idea. Let me mention that cow for sale next [...]
In a world where attention is currency, it’s becoming more and more challenging to entice the eyes and ears of your target market. Not only are you up against grander companies with nicely funded advertising departments, you’re also competing with social media and a mass of other distractions for the attention of your prospects. But that doesn’t [...]
In 2009, Harvard Business School student Will Dean thought that he could attract 500 people to enter a challenging race which included mud pits and man-made obstacles. Dean submitted his proposal to the annual Business Plan Contest and made it to the semifinal round. Why didn’t he win? Harvard business professors judged the plan too [...]
Digital is clearly delivering value to both people and businesses and dramatically remaking the way in which we understand how the two connect. For businesses to continue to win, they need to understand their customers across channels and respond to their needs better than their competitors. This requires a loyalty philosophy — to think about [...]
