Digital is clearly delivering value to both people and businesses and dramatically remaking the way in which we understand how the two connect. For businesses to continue to win, they need to understand their customers across channels and respond to their needs better than their competitors. This requires a loyalty philosophy — to think about [...]

It is clear that social media marketing is an important communication tool for small businesses and those that make use of it are able to engage and interact with a broader range of consumers. However, once this connection has been established, what comes next? What follows are five innovative strategies that small businesses can implement [...]

According to a study by media research company BIA/Kelsey, both small and medium businesses are shifting their marketing and media budgets aggressively into digital/online media. This study indicates that SMBs will spend $16.6 billion each year on digital/online media by 2015, which represents 70% of their entire marketing budgets. This statistic has increased from $5.4 [...]

Mobile is quickly becoming a marketing channel to watch, appealing to both marketers and consumers due to it being highly personal and because cell phones are almost always switched on. And as there are more phones in the world than personal computers, this device cannot be ignored. Within the mobile sector, location-based services are gaining [...]

Many businesses are enjoying using social media as a means to grow their user base. However, one mustn’t forget that social media is just a part of the overall marketing puzzle. Businesses need to incorporate traditional marketing in order to ignite trust relationships, speak to each individual and maintain a durable presence despite social media [...]

A big challenge that many businesses face is finding someone who is capable enough of leading the growth charge. Most startups make the mistake of hiring people who have skills and experiences that are irrelevant, instead of focusing on the few essential skills that are paramount for startups in or before their early growth phase. [...]

Promoting your startup effectively is a critical step towards ensuring that your business makes it from being a big idea to a well known and self-sustaining concern. In a previous article on Digital Marketing and what startups need to get right from the start, I mentioned that building a new business is like caring for [...]

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. I have adopted the motto “good judgment comes from experience, but experience comes from bad judgment.” We need to learn from doing, by trial and error. If I can help you avoid [...]