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How Sustainability Creates Jobs


Jonathan Lim – Huffington post
The #1 argument by corporations and politicians who oppose reducing pollution, fighting climate change and moving America to a cleaner, greener, more sustainable future is that doing so will cost the country jobs and hurt the economy. In fact, since many corporations and politicians claim to believe that climate change is a serious issue that must be dealt with (eventually), the “sustainability = job killer” argument is essentially the only one they have.

And it’s a lie — scaremongering from dirty energy companies so they can keep polluting at current levels, protect their unsustainable energy monopoly and maximize their short-term profits. They claim that responsibly cleaning up their own poisonous mess — instead of “socializing” the cost of dealing with it by spewing it into the air or dumping it in our oceans and streams — will force them to raise energy rates. This is a way to blackmail small businesses into defending the status quo and joining their efforts to kill any legislation that promotes efforts to reduce pollution or invest in sustainable energy. But the dirty energy companies are simply fighting to be the last of the dinosaurs, forestalling the inevitable day when they join the fossils that created their fortunes.

The green economy isn’t some untested theory or pie-in-the-sky fantasy — it’s already here, and its kicking butt. So here are some links that show why reducing pollution and embracing sustainable energy and green technology will create jobs and give our economy the boost it needs.

If you think the green economy won’t create jobs, you might want to tell those dirty hippies at the multinational bank HSBC, who found this in a 2009 report:

Global revenues from climate-related businesses such as energy efficiency rose by 75 percent in 2008 to $530 billion and could exceed $2 trillion by 2020, HSBC Global Research estimated on Friday.

In the 2006 Stern Review on the economics of climate change, climate-related revenues were forecast to climb to $500 billion by 2050.

“We can see that this seemingly huge figure has already been surpassed well ahead of time as more and more businesses adapt their business model,” said Joaquim de Lima, global head of quant research for equities at HSBC.

You also might want to tell the Chinese. A January New York Times article found that China’s decision to become the leader in producing solar panels, wind turbines and other renewable energy technologies is paying off:

Renewable energy industries [in China] are adding jobs rapidly, reaching 1.12 million in 2008 and climbing by 100,000 a year, according to the government-backed Chinese Renewable Energy Industries Association.

The Pew Charitable Trusts released a report finding that, despite “a lack of sustained government support”, America’s clean energy economy grew two and a half times faster than overall jobs from 1998 to 2007.

Pew found that jobs in the clean energy economy grew at a national rate of 9.1 percent, while traditional jobs grew by only 3.7 percent between 1998 and 2007. There was a similar pattern at the state level, where job growth in the clean energy economy outperformed overall job growth in 38 states and the District of Columbia during the same period.

A group of economists at Economics for Equity & Environment released a study this week that found that reducing emissions, becoming energy independent through clean energy and embracing the green economy would generate net job growth. The study goes on to debunk many of the myths that say reducing emissions and investing in the green economy would hurt the larger economy. A study by the Union of Concerned Scientists came to the same conclusions about the green economy generating job growth, as did a recent study conducted by UC Berkeley that examined the effects that implementing the Global Warming Solutions Act (AB 32) would have on California’s economy.

But the clean, green gravy train is leaving the station, and if America isn’t careful, we could miss it. Michael Northrop tells us that “the clean energy gold rush” has already begun. However, due to a lack of policies to provide a stable marketplace for green tech investment, we’re letting that $2 trillion slip through our fingers:

Even with growing unemployment, America seems incapable of recognizing a golden opportunity. With no goal or effective policy framework, not only are we shipping oil dollars to the Middle East, we are watching our solar, wind, and other renewable energy dollars begin flowing to Asia. -snip-

Without the economic security of guaranteed purchase contracts, companies will keep relocating overseas. Evergreen Solar, an up-and-coming solar manufacturer in Massachusetts, recently disclosed all of its manufacturing will be based in China.

So don’t let yourself or anyone else be fooled by the dirty energy industry’s lies. They want our heads in the tar sands because relying on fossil fuels makes them money, regardless of what it does to the environment, your health or anything else. And they’re not the only ones. As Thomas Friedman wrote in a NYTimes op-ed this week:

Indeed, I suspect China is quietly laughing at us right now. And Iran, Russia, Venezuela and the whole OPEC gang are high-fiving each other. Nothing better serves their interests than to see Americans becoming confused about climate change, and, therefore, less inclined to move toward clean-tech and, therefore, more certain to remain addicted to oil.

Posted in Green Business Opportunity, The EcopreneurComments Off

Own business (ecopreneur) vs Working job


In this wonderfully named site, “My wife Quit her job . Com” the debate is between starting your own business and that of having a working job. 

Ever wonder whether the people who brag about their small business wealth are really living the high life? Most of what you read on the web about starting your own business tends to be over glorified because everyone is always trying to sell you something. When all you see are get rich quick tag lines everywhere, it’s no wonder that many people have misconceptions about what it’s like to run your own business.

I’ve already given you a sneak peek into my glamorous life as a small business owner. Don’t get me wrong though, I’m absolutely 100% pro-entrepreneurship and pro-small business. But while I strongly advocate giving entrepreneurship a chance, I don’t think it’s the right choice for everyone.

Photo By H.Koppdelaney

There are many trade offs involved. Depending on what you value in your lifestyle, these trade offs may or may not be worth it to you. Based on my own experiences, I will try and provide you with an honest account of the lifestyle trade offs I make from day to day. I will begin with the negative aspects since you’ve probably heard the positives ones many times already.

The Payouts Are Unpredictable

One of the biggest negatives about depending on income made from your own business is that your earnings are inherently unpredictable. Especially if your business is brand new, chances are that you’ll have absolutely no clue how much you will make in any given month.

This makes expense planning and budgeting extremely difficult, not to mention stressful. Imagine having to cover your mortgage, education and everyday expenses based solely on sales projections and guesswork. Imagine trying to make a large purchasing decision that requires financing when you have very little idea whether you’ll be able to make the monthly payment.

My wife and I would like to buy a house one of these days. The problem is that we can never be 100% sure how much we can afford because the revenue from our linens store is extremely bursty. For example, most of our business is made during the wedding and holiday season and the periods in between can be slow. (This is when my neurotic side kicks in). I’m hoping that with time, we’ll be able to accurately predict our revenues, but right now we’re not quite there yet. Fortunately, I still have my day job which makes our income somewhat more predictable.

Emergencies May Take You Away From Leisure

Every business will have its share of fires that need to be put out. Sometimes these fires can come at inopportune times. For example, my wife and I have had to wake up extremely early in the morning on a Saturday in order to prep emergency orders for our customers. Sometimes, we screw an order up and have to rush things in order get a replacement product out to the customer.

There have been times when these fires have prevented us from going out with our friends. For example, we had to cancel our child’s play date several weeks ago because we had to deal with a bridal emergency. Granted, these fires don’t pop up very often, but they can be extremely disruptive to your plans.

In the beginning when you are trying to establish your business from scratch, you can pretty much kiss your social life goodbye. My wife and I probably went about 3 months without seeing any of our friends in order to launch our store. Fortunately, this start up phase is only temporary and once you are past it, things start to settle down.

You Have To Deal With Customers

Depending on the nature of your business, you may have to deal with customers directly. While I’d say 99% of our customers are extremely pleasant to work with, the 1% that are unpleasant are the customers that l remember the most. If you want to know about some of the customers that we deal with on a day to day business, be sure to check out our customer stories.

In any case, dealing with customers can be extremely draining and humbling. You may have to endure bouts of verbal abuse. You may have to bend over backwards to make a customer happy. Sometimes, you’ll get tormented. We had one customer who threatened to bad mouth our store all over the internet if we didn’t agree to his ridiculous terms.

If you are not used to dealing with this sort of abuse,then you could be in for a shock. Fortunately, I was married for 3 years prior to starting the business so I was prepared:)

You Feel Personally Responsible

With a regular day job, you never feel personally responsible for things that are beyond your control. For example, if you’re an engineer and your company’s marketing team makes a critical mistake in positioning the product that you designed, you might be disappointed but you probably wouldn’t lose sleep over it.

When you own your own business though, you’ll stress out over everything, even the things that are beyond your control. Your livelihood depends on the proper execution of your business plan so there are no excuses. Every little thing becomes your problem and you have to suck it up and deal with it.

Your Hours Are Unpredictable

Unlike a day job, there is no notion of a weekend. In fact, all of the days kind of blend together. You will need to put in as many hours as necessary in order to accomplish your goals.

Our wedding linens business requires about 3 hours a day of my wife’s time on average. She has to put in these 3 hours on weekends as well. If business is especially strong, sometimes she’ll work for 8 hours. Sometimes, it gets so busy that both of us have to put in longer hours as well. The time we devote to the business is inherently unpredictable.

The main advantage of the business is that we can time shift all of the work. For example, we can save up 3 days worth of work and put in a single 9 hour work day. This gives us the flexibility to manage our time as we see fit. The other advantage is that we can hire people to help us out. Imagine trying to hire someone to do your job for you at your day job. It just wouldn’t fly.

Is It Worth It?

As a wise Bleu Panda once said about his day job

It appears to me that although your hours working on the business may be long, you are spending that time much more purposefully. It’s like while I am renting time from my life, you are investing time into yours.

There is a lot of truth in this statement. Any improvements that you make to your business tend to translate directly into your topline. Your earning potential is virtually unlimited and you have the option of working at your own pace.

You will also experience a sense of personal satisfaction when you run your own business as well. Even though I have to deal with irate customers from time to time, I also get to speak with extremely thoughtful customers as well. Some of these customers have said such nice things about our store that I’ve blushed while on the phone.

In retrospect, while I can acknowledge the disadvantages, the positives of running your own business far outweigh the negatives. Give it shot! Worse case scenario, you’ll learn something about yourself that you never knew before.

Posted in Change, Green Business Opportunity, The EcopreneurComments Off


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There's never been a better time to start a business with limited money. Climate change will ensure South Africans will be saddled with water shortages and high energy costs. We have 2 green business opportunities. The first is Water Rhapsody green business opportunity in rainwater harvesting and water conservation. The second launches mid August 2010 in Solar and renewable energy.

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