Recycling just one glass bottle saves the same amount of energy required to keep a 100-watt light bulb powered up for an hour. This is one of the many facts I learned recently when I sat down with CEO of the Glass Recycling Company (TGRC), Shabeer Jhetam, and Kate Haupt, who handles the PR for [...]

Finding Inspiration for Your Green Business Sometimes you just need some inspiration, let’s face it: running a business is tough work. Running a green business can potentially be even tougher. The costs seem to add up quicker and the sales seem to be less. However, one of my favorite examples of a green business that’s [...]

Imagine ordering a latte and getting a seedling along with it. As point of purchase freebies go, you can’t get greener than that. That’s precisely what Cafe Coffee Day (CCD) is offering its coffee aficionados in Mumbai all week. That plus paper carry bags, use of LED lights and switching off signages for half an [...]

Green is in this season. Green business has been getting a lot of media buzz, but the real question is what kind of return on investment (ROI) businesses can expect by going green. Hundreds of people came out to explore this topic at Growing Green: Innovation Camp 2011, an event hosted by Enterprise Toronto. The [...]

Price is the number one reason more Americans are not going green, according to OgilvyEarth’s recently published study, “Mainstream Green: Moving Sustainability from Niche to Normal”. At first we at OglivyEarth weren’t too surprised by this finding; years of consumer research have taught us that consumers will always claim price is the biggest barrier to [...]

Over the last few years, the penny has finally dropped that consumers are not going to change their behaviour when it comes to a more sustainable pattern of consumption. Only about 20% are enthusiastic enough about green issues to put their money where their values are and demand greener products. So what is a green-minded [...]

It’s Earth Day, which means many companies are touting their commitment to the environment. The problem is that plenty of people still think businesses are more interested in making green than going green. According to Gallup, 85% of respondents are somewhat or very concerned about environmental or sustainability issues. A similar percentage, 83%, say they [...]

2011 is shaping up to be the year of the electric car. Clean tech appears to be thriving. Innovative thinking brings us everything from greener cleaning products to new business models such as Zipcar. But while these announcements promise more sustainable ways of doing things, turning to the science pages can quickly undo your positive [...]