Has your business made any improvements to reduce power consumption? If you have, do your customers know about it? If you haven’t told them then you are missing out on an easy chance at green marketing. If you have made any changes such as replacing your lighting system for more energy efficiency or had a power consumption [...]

What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. The obvious assumption of green marketing is that potential consumers will view a product or [...]