As the New York Times detailed yesterday, Al Gore has, in the last few years, become a very, very rich man, thanks in large part to a number of investments he’s made in companies that profit when governments make policy driven by climate-change panic. Of course, the reason so many governments are making policies driven [...]
Do you have a green product? Or are you investing in green packaging? Or has your product always been green but you’ve not been able to capitalize on that fact? Kermit the Frog said, “It’s not easy being green,” and many marketers have found that to be true. Good news, though, there is growing interest [...]
Ecopreneurist does a terrific job of educating the public about green business, especially startups. My own personal blog, EcopreneursGuide, has a variety of pages that also address this topic, though with woefully less information and diversity, since it is only my blog, and doesn’t have the wealth of writers associated with Ecopreneurist. But the interesting [...]
There has been a lot of talk about green jobs, but if becoming the next in line for the desk of the Green Czar in the Whitehouse is a bit too constraining for you, then maybe a hands-on eco career is a better option. As a part of the recovery stimulus package, $60 billion dollars [...]
What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. The obvious assumption of green marketing is that potential consumers will view a product or [...]
Everything is Connected to Everything else: Economic and Ecological Bubbles Triplepundit By Amie Vaccaro Denis Hayes, President and CEO of the Bullitt Foundation, kicked off today’s Ceres Conference in San Francisco with a reminder that no nation can solve climate problems on its own – we must come together as a species because everything is [...]
I think it looks like this: Attitude Approach Goals Strategy Tactics Execution We spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing. Big news: No one ever succeeded because of execution tactics learned from a Dummies book. Tactics tell [...]
The Big Drop Off We try so hard to build the first circle. This is the circle of followers, friends, subscribers, customers, media outlets and others willing to hear our pitch. This is the group we tell about our new product, our new record, our upcoming big sale. We want more of their attention and [...]
