Every now and then a brilliant idea comes along and one needs to find that unique individual to match the opportunity. Usually its the other way around – by this I mean there are lots of good people looking for opportunities, but no good ideas ! At Ecopreneur we are going to help find one [...]
As time goes on, one of the more interesting trends that continues to happen with surprising regularity is how frequently new business models and ways of doing business are emerging through social media and online tools. In many cases, these trends are helping to reinvent how businesses sell and consumers buy all kinds of products. [...]
Barack Obama stepped into the chaotic final hours of the Copenhagen summit today saying he was convinced the world could act “boldly and decisively” on climate change. But his speech offered no indication America was ready to embrace bold measures, after world leaders had been working desperately against the clock to try to paper over [...]
By DAVID A. FAHRENTHOLD and JULIET EILPERIN The Washington Post Friday, December 18, 2009 What the heck is all this? This is a United Nations-run conference that was — originally — supposed to produce a new global agreement to reduce greenhouse-gas emissions because what happens after 2012 under the Kyoto Protocol is uncertain. There is [...]
Getting the words out that your business is “green” is proven to be a smart business move – Is it only a marketing ploy or a real environmental-changing business campaign? Go green issues has been hot in small business and entrepreneurship, especially in the last couple of years. In every business sector, there is highly [...]
Over in the plaza outside city hall the grounds are filled with Hopenhagen Live booths demonstrating all sorts of next-gen green technology, selling organic food, and demonstrating how we all may benefit from them in the future. I wonder if Naomi Klein bothered to pay attention to the enthusiasm of the visitors when she called [...]
Successful organizations spend a lot of time saying, “that’s not what we do.”
It’s a requirement, because if you do everything, in every way, you’re sunk. You got to where you are by standing for something, by approaching markets and situations in a certain way. Sure, Nike could make money in the short run by licensing their name to a line of wines and spirits, but that’s not what they do.
“That’s not what we do,” is the backbone of strategy, it determines who you are and where you’re going.
Has your business made any improvements to reduce power consumption? If you have, do your customers know about it? If you haven’t told them then you are missing out on an easy chance at green marketing. If you have made any changes such as replacing your lighting system for more energy efficiency or had a power consumption [...]
