Africa holds unlimited potential for brands that value the power of strategic mobile marketing: With its 620 million mobile connections, Africa surpassed Latin America in September this year to become the second largest mobile market after Asia Pacific. I recently attended the ad:tech New York Digital Marketing Conference and here are some insights from the [...]
The first exchange-traded fund aiming to replicate the performance of social-media stocks is set to launch Tuesday, and it offers significant exposure to Chinese Internet firms. Tracking 25 stocks—including some launched in this year’s most closely watched initial public offerings, such as LinkedIn Corp.—the Global X Social Media ETF is structured as “a pretty simple [...]
The world’s most successful entrepreneurs play hard, but they work even harder. That much was made clear after the dust settled onf.ounders an event that has quickly become one of technology’s premiere conferences. There aren’t many events where you meet two heads of state, eat dinner with Bono and party with 150 of the world’s [...]
Nelson Mattos, Google VP for Europe and Emerging Markets opened the second Google Africa outreach event, G-South Africa, today 3 November 2011, by highlighting various online business opportunities in Africa. “South Africa is amongst the most prosperous countries in Africa,” says Mattos. Mattos highlighted some of South Africa’s vast opportunities including a $500 billion GDP, an [...]
As a small business owner, it can be difficult to decide where your time is best spent, especially since your time really does equal money. Technology may make marketing and customer service easier, but it can also be more time consuming with existing, and potential, clients expecting a 24/7 social media presence, and business owners [...]
Google has announced that it will be holding its second large-scale web conference in South Africa. The event, called “G-South Africa” aims to provide “training on web and mobile tools to spur innovation, business growth and local internet economy”. The internet giant claims the event will see “Over 800 business people, marketers, entrepreneurs, engineers, and [...]
Sir Richard Branson has always been quick to transition his business. So too, has he demonstrated an admirable shift to social media. While most corporate websites remain very formal, the Virgin Group website includes a blog that is filled with Branson’s personal style, with many posts written like diary entries. Mashable recently interviewed Branson to [...]
Millions of people across the globe are mourning the death of Apple co-founder, Steve Jobs. He has left behind an almost unrivalled legacy of invention, with products that have set the standard for innovation. As stated by Adam Cahan, Media Products Vice President at Yahoo, Jobs “ignited the passion that we have for products.” Many [...]
