It is clear that social media marketing is an important communication tool for small businesses and those that make use of it are able to engage and interact with a broader range of consumers. However, once this connection has been established, what comes next? What follows are five innovative strategies that small businesses can implement [...]

Google Earth has a new application that shows carbon dioxide in different layers of the earth’s atmosphere. Tyler Erickson, a geospatial researcher at the Michigan Tech Research Institute in Ann Arbor, responded to a competition call from Google asking scientists to present research results using KML, a data format used by Google Earth. This is [...]