So you are an expert, but are you really cut out to be an entrepreneur?  Is this what you really want to do, or is this a desperation tactic?  Entrepreneurship as a solution to employment is fast becoming a popular decision many are making. I recently interviewed Joe Abraham, author of Entrepreneurial DNA and the [...]

It’s a new year and a lot of people like to make resolutions in the hopes of improving upon the previous year’s mistakes and missed opportunities. Entrepreneurs are no different, and many business innovators have shared their resolutions with others in hopes of support and inspiration. Just a few benchmarks business owners hope to achieve [...]

Welcome to 2012; the year Facebook is predicted to reach 1 billion users, the year the fastest train in the world is set to convey travellers from Beijing to Shanghai at 350 km per hour and the year of some significance in the Mayan calendar. Small business owners might be interested in another prediction: search [...]

“It was the best of times, it was the worst of times.” This famous introduction by Charles Dickens sums up what entrepreneurs seeking startup capital are facing in 2012. On the one hand, banks still aren’t lending. And with the debt crisis looming over Europe and political uncertainty here in the U.S., there’s an increased [...]

As digital marketers, we’re frequently reminded magic formulas don’t really exist. Still, our experimentation and experiences often lead to insights about “what’s next.” Hopefully, the following insights and sample tools mentioned in this article will inspire your consideration (and actions) for 2012. What Happened in 2011 For most brands, perhaps the most predominant focus with [...]

In 2011, senior citizens embraced Facebook, Google’s Panda caused a stir, sales of Amazon’s digital books surpassed those of physical books, and venture capitalists hailed the IPOs of LinkedIn and Groupon. As we look ahead to 2012, here are some predictions for what portends to be another technologically eventful year. Mobile search and purchase are [...]

There are almost limitless ways to market to consumers online. However, with so many choices, many businesses choose options that are too costly or are just plain ineffective. Worse yet, if you try to emulate competitors who are making digital mistakes, you end up going down the same path. Here are five strategic mistakes to [...]

“Everything is digital,” Y&R’s global CEO, David Sable said recently, “but digital isn’t everything.” How do marketers engage with digital without losing sight of what matters underneath all the technology? South Africa has been a couple of years behind more developed markets, largely because a relatively low reach and a lack of knowledge has scared [...]