The digital revolution – in which technologies have added enough value to users’ processes to earn their adoption – is forcing most industries to rethink their communications, their supply chains, their competitive strategies and even their business models. But because the digital field is constantly shifting and frustratingly ephemeral, senior executives are required to do [...]

Does your brand splash around and do cannonballs off the side of the pool, or do you  dive straight in and swim with a smooth, steady stroke? Rome wasn’t built in a day and your personal brand, reputation or business brand can’t be, either. Trying to rush it, bombard people with it and be too [...]

Tamara Mellon is CEO of Jimmy Choo, the $240 million (reported sales) British shoe and accessories company. Her father, Tom Yeardye, worked as an actor, stuntman, restaurateur and real estate investor before partnering with Vidal Sassoon in the 1960s to build the hairdressing and products empire. Mellon and Yeardye were extremely close. Before Jimmy Choo, [...]

More and more companies are recognizing the value of social media in building their employer brand in the minds of college students.  From the Department of State (@DOScareers) to Google (@Googlestudents) to MTV (@MTNetworksJobs), organizations across many industries are taking to Facebook, LinkedIn, Twitter, YouTube and blogs to enhance their image and build a pipeline [...]

ORLANDO, Fla. — Type “social media” in the keyword box on most job-search websites and dozens of help-wanted postings appear. That wasn’t the case just a few years ago. A growing number of businesses and organizations of all sizes are searching for ways to tap the power of social media, such as Facebook and Twitter, [...]

Small businesses employ more than 52% of working Americans, according to the Small Business Administration, and comparable percentages in other developed countries. It follows that small businesses generate a substantial portion of the business world’s environmentally harmful waste. To help small business owners and employees minimize their environmental impact, here are 20 simple ways to [...]

You’ve decided you’re going to be a company your customers love. To do it, you’ve dedicated real resources to social media, you’re listening before you speak, and you’re creating systems to help you manage what’s being said about you. Now you just have to stop hiding from customers. Wait, what? One of the most common [...]

Johannesburg – Apathy is no longer the biggest challenge facing environmental marketing, “greenwashing” is. “Even inadvertent marketing claims that overstate a products sustainability destroy consumer trust,” says Seth Farbman, global CEO of Ogilvyearth. “Once consumers lose confidence, we risk losing all the progress of the last decade.” But linked to this is the challenge of [...]