A survey conducted by Russell Herder and Ethos Business Law highlighted the most popular social media channels used by American companies. These included: Facebook (80%), Twitter (66%), YouTube (55%), LinkedIn (49%) and Blogs (43%). The best strategy would be to integrate these social media channels through available tools such as TweetDeck and Google Wave. Information [...]

“Mobile” is the word on every marketer’s lips at the moment as a cost-effective and innovative way to reach customers. However, this form of communication has to be carried out in such a way so as to overcome the obvious hurdles of intrusiveness and the small size of the mobile screens. With this in mind, [...]

The world cannot get enough of social media. A huge percentage of the population has already jumped on this bandwagon, with people constantly tweeting and sharing their interests and thoughts. Many big and small businesses have also picked up on this trend, using social networking as a platform to promote their brand. However, not everyone [...]

A question that many CEOs often ask, is who would make the best candidate to lead their marketing and ongoing customer growth efforts.  In order to answer this question, it is important to first understand why this role is so challenging. Based on anecdotal evidence, about 90 percent of startup marketing leaders don’t work out. [...]

Ayelet Noff, founder and CEO of Blonde 2.0, was recently asked to speak about the future trends of social media. His predictions are based on years of experience in the industry and knowledge regarding digital marketing. Here are his top 10 insights. 1)     The digital world of social media will become much more connected to [...]

For business owners who want to hop on the social-media bandwagon – but lack the necessary skills and time – several tools and services can assist. Here’s a look at five (though there are many others) and what they cost: Polly.IM monitors Twitter around the clock in search of what a business’s customers are saying [...]

Many small retailers are failing to include Twitter and other types of social media as part of their email design and online marketing strategy, according to the Centre for Retail Research. Recent findings from Virgin Media Business into the retail sector’s usage of Twitter found that of 500 UK businesses surveyed, just nine per cent [...]

We all know that the digital marketing arena, the environment in which we plan, buy, optimize, and measure media, is moving at a whirlwind speed. Thus, it’s worth stopping for a moment to reflect on what we in the digital marketing industry have learned in the first half of 2011 to ensure that the marketing [...]