It’s a new year and a lot of people like to make resolutions in the hopes of improving upon the previous year’s mistakes and missed opportunities. Entrepreneurs are no different, and many business innovators have shared their resolutions with others in hopes of support and inspiration. Just a few benchmarks business owners hope to achieve [...]

SEO and PPC are among the most sought-after digital marketing techniques in terms of demonstrating return on investment (ROI), thedrum.co.uk reports. Research by recruitment firm Robert Walters found that some businesses still see marketing as a support function. Therefore, they are much more likely to use SEO or PPC, as they can demonstrate and quantify [...]

There are almost limitless ways to market to consumers online. However, with so many choices, many businesses choose options that are too costly or are just plain ineffective. Worse yet, if you try to emulate competitors who are making digital mistakes, you end up going down the same path. Here are five strategic mistakes to [...]

Online, mobile, digital — everyone’s talking about digital marketing. But is your business or organization using it? “Marketers have more opportunities than ever to access prospects and customers,” says Wes Phillips, agency principal atOrange Label Art + Advertising. But until you understand how these tools specifically work for your company, don’t run and put all [...]

Companies that have increased their spending on social media campaigns in recent months are not bothering to measure its success or failure, a new study has revealed. The research, conducted by cloud marketing automation software vendor Pardot, showed that 95 per cent of firms use social media campaigns alongside their B2B email marketing strategies in [...]

As a small business owner, it can be difficult to decide where your time is best spent, especially since your time really does equal money. Technology may make marketing and customer service easier, but it can also be more time consuming with existing, and potential, clients expecting a 24/7 social media presence, and business owners [...]

A lot has been made of the benefits of social media for small business. It can be a cost-effective way to reach large audiences, and it gives customers or investors a new way to interact with your brand. While most small businesses worry about the initial steps of deciding which social networks to join and [...]

Although South Africa’s online advertising market is set to grow about 20% in the next year, marketing experts are concerned that with the lack of skilled specialists entering this sector, this growth potential will not be maximised. According to Tanja Lategan, CEO of 365 Digital, South African students are not informed of the enormity of [...]