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><channel><title>ECOPRENEUR &#187; advertising</title> <atom:link href="http://www.ecopreneur.co.za/tag/advertising/feed/" rel="self" type="application/rss+xml" /><link>http://www.ecopreneur.co.za</link> <description>green business opportunities</description> <lastBuildDate>Tue, 07 Feb 2012 19:40:26 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.2.1</generator> <item><title>&#8220;Digital isn&#8217;t everything&#8221;</title><link>http://www.ecopreneur.co.za/2011/12/06/digital-isnt-everything/</link> <comments>http://www.ecopreneur.co.za/2011/12/06/digital-isnt-everything/#comments</comments> <pubDate>Tue, 06 Dec 2011 19:57:01 +0000</pubDate> <dc:creator>Admin</dc:creator> <category><![CDATA[digital marketing]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[digital]]></category> <category><![CDATA[digital campaign]]></category> <category><![CDATA[digital channels]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[marketers]]></category> <category><![CDATA[mobile]]></category> <category><![CDATA[social media]]></category> <category><![CDATA[South Africa]]></category><guid
isPermaLink="false">http://www.ecopreneur.co.za/?p=3895</guid> <description><![CDATA[&#8220;Everything is digital,&#8221; Y&#38;R&#8217;s global CEO, David Sable said recently, &#8220;but digital isn&#8217;t everything.&#8221; How do marketers engage with digital without losing sight of what matters underneath all the technology? South Africa has been a couple of years behind more developed markets, largely because a relatively low reach and a lack of knowledge has scared [...]]]></description> <wfw:commentRss>http://www.ecopreneur.co.za/2011/12/06/digital-isnt-everything/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Go digital to connect with your customers</title><link>http://www.ecopreneur.co.za/2011/12/01/can-digital-marketing-help-you-to-connect-with-customers/</link> <comments>http://www.ecopreneur.co.za/2011/12/01/can-digital-marketing-help-you-to-connect-with-customers/#comments</comments> <pubDate>Thu, 01 Dec 2011 20:16:38 +0000</pubDate> <dc:creator>Admin</dc:creator> <category><![CDATA[digital marketing]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[digital channel]]></category> <category><![CDATA[Effective Marketing for Ecopreneurs]]></category> <category><![CDATA[Google Analytics]]></category> <category><![CDATA[marketing strategies]]></category> <category><![CDATA[marketing strategy]]></category> <category><![CDATA[mobile]]></category> <category><![CDATA[mobile strategy]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[pay-per-click]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[Search engine optimisation]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[social media]]></category><guid
isPermaLink="false">http://www.ecopreneur.co.za/?p=3875</guid> <description><![CDATA[Online, mobile, digital — everyone’s talking about digital marketing. But is your business or organization using it? “Marketers have more opportunities than ever to access prospects and customers,” says Wes Phillips, agency principal atOrange Label Art + Advertising. But until you understand how these tools specifically work for your company, don’t run and put all [...]]]></description> <wfw:commentRss>http://www.ecopreneur.co.za/2011/12/01/can-digital-marketing-help-you-to-connect-with-customers/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SMBs shift to digital marketing</title><link>http://www.ecopreneur.co.za/2011/09/04/smbs-shift-to-digital-marketing/</link> <comments>http://www.ecopreneur.co.za/2011/09/04/smbs-shift-to-digital-marketing/#comments</comments> <pubDate>Sun, 04 Sep 2011 19:27:20 +0000</pubDate> <dc:creator>Admin</dc:creator> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[digital marketing]]></category> <category><![CDATA[Effective Marketing for Ecopreneurs]]></category> <category><![CDATA[online media]]></category> <category><![CDATA[traditional advertising]]></category><guid
isPermaLink="false">http://www.ecopreneur.co.za/?p=3581</guid> <description><![CDATA[According to a study by media research company BIA/Kelsey, both small and medium businesses are shifting their marketing and media budgets aggressively into digital/online media. This study indicates that SMBs will spend $16.6 billion each year on digital/online media by 2015, which represents 70% of their entire marketing budgets. This statistic has increased from $5.4 [...]]]></description> <wfw:commentRss>http://www.ecopreneur.co.za/2011/09/04/smbs-shift-to-digital-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Mobile: the next big marketing opportunity?</title><link>http://www.ecopreneur.co.za/2011/08/23/mobile-the-next-big-marketing-opportunity/</link> <comments>http://www.ecopreneur.co.za/2011/08/23/mobile-the-next-big-marketing-opportunity/#comments</comments> <pubDate>Tue, 23 Aug 2011 20:27:13 +0000</pubDate> <dc:creator>Admin</dc:creator> <category><![CDATA[Mobile]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[Effective Marketing for Ecopreneurs]]></category> <category><![CDATA[Groupon]]></category> <category><![CDATA[landing pages]]></category> <category><![CDATA[marketing opportunity]]></category> <category><![CDATA[mobile]]></category> <category><![CDATA[Nike]]></category> <category><![CDATA[Nike Boom]]></category> <category><![CDATA[optimise]]></category> <category><![CDATA[point of purchase]]></category> <category><![CDATA[Training Club]]></category><guid
isPermaLink="false">http://www.ecopreneur.co.za/?p=3561</guid> <description><![CDATA[“Mobile” is the word on every marketer’s lips at the moment as a cost-effective and innovative way to reach customers. However, this form of communication has to be carried out in such a way so as to overcome the obvious hurdles of intrusiveness and the small size of the mobile screens. With this in mind, [...]]]></description> <wfw:commentRss>http://www.ecopreneur.co.za/2011/08/23/mobile-the-next-big-marketing-opportunity/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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