“Everything is digital,” Y&R’s global CEO, David Sable said recently, “but digital isn’t everything.” How do marketers engage with digital without losing sight of what matters underneath all the technology? South Africa has been a couple of years behind more developed markets, largely because a relatively low reach and a lack of knowledge has scared [...]

Online, mobile, digital — everyone’s talking about digital marketing. But is your business or organization using it? “Marketers have more opportunities than ever to access prospects and customers,” says Wes Phillips, agency principal atOrange Label Art + Advertising. But until you understand how these tools specifically work for your company, don’t run and put all [...]

According to a study by media research company BIA/Kelsey, both small and medium businesses are shifting their marketing and media budgets aggressively into digital/online media. This study indicates that SMBs will spend $16.6 billion each year on digital/online media by 2015, which represents 70% of their entire marketing budgets. This statistic has increased from $5.4 [...]

“Mobile” is the word on every marketer’s lips at the moment as a cost-effective and innovative way to reach customers. However, this form of communication has to be carried out in such a way so as to overcome the obvious hurdles of intrusiveness and the small size of the mobile screens. With this in mind, [...]

Social media continues to be all the buzz, and though some find it hard to identify a place for Facebook, Twitter, etc., in business contexts, the modern reality is such that businesspeople who close their minds to these new resources are missing out on big opportunities to reach customers. At the Online Technologies Conference, several [...]

Social media has quickly moved up the ranks of top marketing tactics among small and medium-sized business (SMBs). April 2011 research from Pitney Bowes indicates that by some measures of desirability, it’s in close competition with email. When asked why they used several marketing tactics, US SMBs were most likely to say they chose social [...]

There’s an interesting analysis of the advertising industry and Silicon Valley’s growing bubble in new media by Rick Webb. In his analysis, Webb argues that Silicon Valley is heading for a cliff in funding too many startups to provide new media channels for advertisers. He writes that there seems to be a perception that there [...]

Nothing really. Except that the risk is all yours. You have to pay, dearly, whether it works or not. And when the money runs out you simply disappear off your customers radar. The most effective marketing in the traditional marketing sense is quality PR, followed by targeted below the line campaigns. In the online world [...]