Most of us use YouTube on a semi-daily basis. For personal life, to keep up with celebrity gossip, etc. But most importantly, business. Marketing is more important than ever and YouTube is a great marketing tool.
Shira Lazar, host of Whats Trending, says you can’t just try to make a viral video. Rather be authentic and [...]
Continue Reading →As a small business owner, it can be difficult to decide where your time is best spent, especially since your time really does equal money. Technology may make marketing and customer service easier, but it can also be more time consuming with existing, and potential, clients expecting a 24/7 social media [...]
Continue Reading →A lot has been made of the benefits of social media for small business.
It can be a cost-effective way to reach large audiences, and it gives customers or investors a new way to interact with your brand. While most small businesses worry about the initial steps of deciding [...]
Continue Reading →Sir Richard Branson has always been quick to transition his business. So too, has he demonstrated an admirable shift to social media. While most corporate websites remain very formal, the Virgin Group website includes a blog that is filled with Branson’s personal style, with many posts written like diary entries.
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