Having a Facebook Page will not bring instant sales. Twitter will not triple your Web traffic overnight. A press release will not get journalists banging down your door. Harsh truths, I know, but ones you need to hear. The problem with small businesses and marketing is they want instant pudding. They want to see a [...]

As many companies have already found out, having a business presence in the social media communities – namely Facebook, Twitter, and YouTube – can have a positive impact on the company’s bottom line. Being able to connect with customers and prospects to build loyalty and community goes a long way in today’s world, and social [...]

Remember the Tom Cruise movie “Jerry McGuire”? McGuire left a big firm and started his own business as a sports agent by getting back to basics and building relationships. The character had to bootstrap it for a while, with one client who, in a memorable line, demanded of McGuire, “Show me the money!” McGuire did, [...]

Who will say go? Here’s a little-spoken truth learned via crowdsourcing: Most people don’t believe they are capable of initiative. Initiating a project, a blog, a wikipedia article, a family journey. Initiating something even when you’re not putatitively in charge. At the same time, almost all people believe they are capable of editing, giving feedback [...]

Quality mobile marketing research has evolved well over the past two years, allowing individuals and companies to take advantage of the mobile space at an unprecedented rate. There is now a standard definition also offered by the Mobile Marketing Association. It is “a set of practices that enables organizations and businesses to communicate and engage [...]

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 [...]

If you’re a small business owner who uses Facebook brand pages as a way to market your business, you may have noticed a little prompt asking you to update your page recently. It’s all part of a major brand page overhaul that Facebook says is designed to help business owners better manage communications, express themselves and increase [...]

As of today, there are 59,300 Google results for the exact search phrase “email vs. social media.”  Apparently it’s a hot topic and some people have declared war.  It appears that the social-media mavens are already claiming victory by stating that “email is dead.” On the other hand, many (email-marketing vendors in particular) have come [...]