More and more companies are recognizing the value of social media in building their employer brand in the minds of college students. From the Department of State (@DOScareers) to Google (@Googlestudents) to MTV (@MTNetworksJobs), organizations across many industries are taking to Facebook, LinkedIn, Twitter, YouTube and blogs to enhance their image and build a pipeline [...]
The big meme in advertising today is that brands are gradually moving to Facebook, because on Facebook, you can find the specific audience you want to advertise to. Want to market to 30-something moms in Tallahassee who like ice cream? Using Facebook’s controls, you can make sure your ad gets placed right in front of [...]
If you’ve been blogging for a while, you’re probably very protective of your audience. You appreciate their comments and their continued commitment to your blog. In return you provide valuable content and usually let them know useful hints and free resources that they can use to improve their own blogs, lives, health or businesses. But [...]
Many business owners and marketers are finding themselves in somewhat of a quandary. As new digital and social media emerge as the must-have, latest and greatest marketing channels, what happens to the traditional direct marketing channels? How do marketers begin to engage these new channels effectively while retaining the tried and revenue-driving traditional channels to [...]
As Twitter turns five and Linkedin, Facebook and Xing become more and more popular across the world, it’s worth asking which is more effective – traditional or social networking? There has been much said to fuel the debate, however one industry expert has claimed both are of equal value. Cited on Blog.JVF.com, the specialist argued [...]
The Facebook vs. Twitter debate –and which one is a more effective marketing tool — continues as another conflicting headline makes its way into the social media ecosphere. Despite daily coverage of the social network leaders, questions like this one found on Quora, “Are Facebook Likes social proof of anything other than mass opinion,” are [...]
Today, Twitter released some numbers indicating that the microblogging site is growing at a “record pace.” For internet marketers, this indicates that high-quality tweets stand to engage a rapidly growing online audience. The numbers translate into an impressive argument for Twitter marketing. Here’s a breakdown of some of the details about the site’s global rise: [...]
Having a Facebook Page will not bring instant sales. Twitter will not triple your Web traffic overnight. A press release will not get journalists banging down your door. Harsh truths, I know, but ones you need to hear. The problem with small businesses and marketing is they want instant pudding. They want to see a [...]
