Marketing a small business is challenging. Budgets are limited and getting the word out can seem like an overwhelming – if not impossible – task. Leigh Mitchell, president of the Women in Biz Network, has some cost-effective tips for marketing your company in the early stages, when taking out large ads and sponsoring big events [...]

Is it time to pull the plug and say farewell to your company website? The magazine AdAge has published some very worrying numbers concerning consumer behaviour and traffic between brands’ Facebook pages and brands’ official websites. It seems like websites are losing out to Facebook pages. Looking at the chart below, we can see that [...]

Traditionally water tanks were manufactured in rural areas and served the rural and farming communities in South Africa. 2009 and 2010 has witnessed demand from a new and different sector, the urban market, with more and more people installing water tanks and rainwater harvesting systems in their suburban homes. A typical installation is a water [...]

If you’re starting out as an entrepreneur or a freelancer or a project manager, the most important choice you’ll make is: what to do? As in the answer to the question, “what do you do?” Some questions to help you get started: 1. Who are you trying to please? 2. Are you trying to make [...]