Posted on 02 July 2010. Tags: ecopreneur, get leads, online, organically optimised, sales, SEO
What Ecopreneur can do for your company:
Build a new organically optimised website and SEM focused strategy
or
Revamp your existing website to be organically optimised
Research similar audiences and competitors using SEO online techniques
Establish your brand name on the internet and keep it there.
Get more leads and convert more sales.
Reduce your advertising cost and increase your profitability
Keep you organically visible on Google
Posted in Effective Marketing for Ecopreneurs, Featured
Posted on 08 June 2010. Tags: rainwater harvesting, rural, tank manufacturers, urban demand, water tank, water tanks
Traditionally water tanks were manufactured in rural areas and served the
rural and farming communities in South Africa. 2009 and 2010 has witnessed demand from a new and different sector, the urban market, with more and more people installing water tanks and rainwater harvesting systems in their suburban homes.
A typical installation is a water tank on a base with a tap on which a hose may be attached. Rainwater filters prevent debris from roofs ending up in the tanks and more sophisticated systems typically have a rain filter on each downpipe. Rainwater is supplemented with municipal water when levels get low, and this water is pumped back into the home plumbing systems.
The change in market demand has left many manufacturers with logistical challenges as manufacturing is quite far from urban centres. Transporting water tanks is a challenge as they occupy so much space. Most of this bulk is “air”.
The trend looks set to continue as people look to be self sufficient in uncertain times with a partial off-grid philosophy.
Posted in Featured
Posted on 02 June 2010. Tags: business opportunities, Business Opportunity, ecopreneur, Freelancer, Green Business Opportunity, Project manager, sustainability
If you’re starting out as an entrepreneur or a freelancer
or a project manager, the most important choice you’ll make is: what to do? As in the answer to the question, “what do you do?”
Some questions to help you get started:
1. Who are you trying to please?
2. Are you trying to make a living, make a difference, or leave a legacy?
3. How will the world be different when you’ve succeeded?
4. Is it more important to add new customers or to increase your interactions with existing ones?
5. Do you want a team? How big? (I know, that’s two questions)
6. Would you rather have an open-ended project that’s never done, or one where you hit natural end points? (How high is high enough?)
7. Are you prepared to actively sell your stuff, or are you expecting that buyers will walk in the door and ask for it?
8. Which: to invent a category or to be just like Bob/Sue, but better?
9. If you take someone else’s investment, are you prepared to sell out to pay it back?
10. Are you done personally growing, or is this project going to force you to change and develop yourself?
11. Choose: teach and lead and challenge your customers, or do what they ask…
12. How long can you wait before it feels as though you’re succeeding?
13. Is perfect important? (Do you feel the need to fail privately, not in public?)
14. Do you want your customers to know each other (a tribe) or is it better they be anonymous and separate?
15. How close to failure, wipe out and humiliation are you willing to fly? (And while we’re on the topic, how open to criticism are you willing to be?)
16. What does busy look like?
In my experience, people skip all of these questions and ask instead: “What can I do that will be sure to work?” The problem, of course, is that there is no sure, and even worse, that you and I have no agreement at all on what it means for something to work.
Posted in Effective Marketing for Ecopreneurs, Featured