Online, mobile, digital — everyone’s talking about digital marketing. But is your business or organization using it? “Marketers have more opportunities than ever to access prospects and customers,” says Wes Phillips, agency principal atOrange Label Art + Advertising. But until you understand how these tools specifically work for your company, don’t run and put all [...]
With offices in London, Cape Town and Joburg, Quirk Marketing’s founder and CEO Rob Stokes is a leading modern-day South African entrepreneur. He’s a straight-shooting tech cowboy in the Wild West of social media – forever criss-crossing the globe to attend tech seminars and marketing conferences as a guest speaker. Rocking up at Quirk’s Cape [...]
A report by the world’s largest research company has revealed how brands are not connecting with consumers online, with many people resenting ‘big brands’ invading their timelines. The global study, the TNS Digital Life Survey 2011, says businesses are “wasting time and money” by not listening to what consumers want. Consumers in 60 countries were [...]
Africa holds unlimited potential for brands that value the power of strategic mobile marketing: With its 620 million mobile connections, Africa surpassed Latin America in September this year to become the second largest mobile market after Asia Pacific. I recently attended the ad:tech New York Digital Marketing Conference and here are some insights from the [...]
The world is changing in case you hadn’t noticed, and a digital marketing and social media opportunity is looming large for those that want to take the entrepreneurial step. Marketing is favouring the brave who want to take advantage of the internet and digital marketing. Social media is driving people to correctly optimised websites and [...]
Companies that have increased their spending on social media campaigns in recent months are not bothering to measure its success or failure, a new study has revealed. The research, conducted by cloud marketing automation software vendor Pardot, showed that 95 per cent of firms use social media campaigns alongside their B2B email marketing strategies in [...]
A lot has been made of the benefits of social media for small business. It can be a cost-effective way to reach large audiences, and it gives customers or investors a new way to interact with your brand. While most small businesses worry about the initial steps of deciding which social networks to join and [...]
Although South Africa’s online advertising market is set to grow about 20% in the next year, marketing experts are concerned that with the lack of skilled specialists entering this sector, this growth potential will not be maximised. According to Tanja Lategan, CEO of 365 Digital, South African students are not informed of the enormity of [...]
