Digital is clearly delivering value to both people and businesses and dramatically remaking the way in which we understand how the two connect. For businesses to continue to win, they need to understand their customers across channels and respond to their needs better than their competitors. This requires a loyalty philosophy — to think about [...]

“Everything is digital,” Y&R’s global CEO, David Sable said recently, “but digital isn’t everything.” How do marketers engage with digital without losing sight of what matters underneath all the technology? South Africa has been a couple of years behind more developed markets, largely because a relatively low reach and a lack of knowledge has scared [...]

Online, mobile, digital — everyone’s talking about digital marketing. But is your business or organization using it? “Marketers have more opportunities than ever to access prospects and customers,” says Wes Phillips, agency principal atOrange Label Art + Advertising. But until you understand how these tools specifically work for your company, don’t run and put all [...]

With offices in London, Cape Town and Joburg, Quirk Marketing’s founder and CEO Rob Stokes is a leading modern-day South African entrepreneur. He’s a straight-shooting tech cowboy in the Wild West of social media – forever criss-crossing the globe to attend tech seminars and marketing conferences as a guest speaker. Rocking up at Quirk’s Cape [...]

A report by the world’s largest research company has revealed how brands are not connecting with consumers online, with many people resenting ‘big brands’ invading their timelines. The global study, the TNS Digital Life Survey 2011, says businesses are “wasting time and money” by not listening to what consumers want. Consumers in 60 countries were [...]

Africa holds unlimited potential for brands that value the power of strategic mobile marketing: With its 620 million mobile connections, Africa surpassed Latin America in September this year to become the second largest mobile market after Asia Pacific. I recently attended the ad:tech New York Digital Marketing Conference and here are some insights from the [...]

The world is changing in case you hadn’t noticed, and a digital marketing and social media opportunity is looming large for those that want to take the entrepreneurial step. Marketing is favouring the brave who want to take advantage of the internet and digital marketing. Social media is driving people to correctly optimised websites and [...]

Companies that have increased their spending on social media campaigns in recent months are not bothering to measure its success or failure, a new study has revealed. The research, conducted by cloud marketing automation software vendor Pardot, showed that 95 per cent of firms use social media campaigns alongside their B2B email marketing strategies in [...]