Though there’s place for idle talk about movies, the weather and general skinder, we would probably improve our job prospects if we talked more about job opportunities in our daily interactions on social media. “Talking and networking has never been so easy as it is today with social media as additional communication tools,” says Natalie [...]
Welcome to 2012; the year Facebook is predicted to reach 1 billion users, the year the fastest train in the world is set to convey travellers from Beijing to Shanghai at 350 km per hour and the year of some significance in the Mayan calendar. Small business owners might be interested in another prediction: search [...]
As digital marketers, we’re frequently reminded magic formulas don’t really exist. Still, our experimentation and experiences often lead to insights about “what’s next.” Hopefully, the following insights and sample tools mentioned in this article will inspire your consideration (and actions) for 2012. What Happened in 2011 For most brands, perhaps the most predominant focus with [...]
SEO and PPC are among the most sought-after digital marketing techniques in terms of demonstrating return on investment (ROI), thedrum.co.uk reports. Research by recruitment firm Robert Walters found that some businesses still see marketing as a support function. Therefore, they are much more likely to use SEO or PPC, as they can demonstrate and quantify [...]
In 2011, senior citizens embraced Facebook, Google’s Panda caused a stir, sales of Amazon’s digital books surpassed those of physical books, and venture capitalists hailed the IPOs of LinkedIn and Groupon. As we look ahead to 2012, here are some predictions for what portends to be another technologically eventful year. Mobile search and purchase are [...]
There are almost limitless ways to market to consumers online. However, with so many choices, many businesses choose options that are too costly or are just plain ineffective. Worse yet, if you try to emulate competitors who are making digital mistakes, you end up going down the same path. Here are five strategic mistakes to [...]
Digital is clearly delivering value to both people and businesses and dramatically remaking the way in which we understand how the two connect. For businesses to continue to win, they need to understand their customers across channels and respond to their needs better than their competitors. This requires a loyalty philosophy — to think about [...]
“Everything is digital,” Y&R’s global CEO, David Sable said recently, “but digital isn’t everything.” How do marketers engage with digital without losing sight of what matters underneath all the technology? South Africa has been a couple of years behind more developed markets, largely because a relatively low reach and a lack of knowledge has scared [...]
