Scientists wonder whether rising CO2 may trigger something else that further warms the climate Fifty-five million years ago, the world was a much warmer place. The poles were ice-free year-round. Palm trees grew in Alaska. Forests stretched right into the Arctic Circle. There, swamps like those in today’s southeastern United States hosted alligators, snakes, and [...]

This is a fun one for your product/service/experience development team: come up with green innovations that are truly superior—not just eco-friendlier, but better-looking and cheaper than incumbent offerings. Like: Luna Road produces and installs a range of LED based road lighting with the aim of replacing traditional reflective “cat’s eyes”. Luna Road lights don’t have [...]

ECO-FEEDERS are small, sometimes tiny, new businesses and services that feed (off) big ECO players. Here’s an example that sums up this sub-trend in a nutshell: Luscious Garage is the first woman-owned and operated autoshop in San Francisco dedicated to servicing hybrids with a specialty in converting them to all-electrical plug-ins. Since opening in 2007 [...]

Around the world, being eco-conscious has become a status symbol for consumers, partly replacing traditional status symbols that are now associated with pollution, waste and excess. Two ECO-STATUS developments to watch: ECO-ICONIC (create an eye-catching green brand/product, advertise the hell out of it and make it very recognizable to the masses, which in turn makes [...]

With the recession deepening, count on all things ‘eco’ to be repositioned from ‘worthy but expensive’ to ‘cheap and, oh yes, worthy’. On the one hand, cash-strapped consumers are going out of their way to save money on energy bills, motorized transport and other waste-prone, eco-unfriendly activities.* While the environment may not be their first [...]

By Sarah Thompson Achtung! U2 aren’t the eco-warriors we thought they were. Since the global super-band first formed, they have addressed global issues ranging from poverty to social justice to climate change. However, on their current “No Line On The Horizon” tour, they have been accused of hypocrisy by environmental groups as they transport their [...]

Retrenchment. Sometimes we just don’t see it coming. It can arrive like a shattering blow, destroying the world as we know it. But it can also be an opportunity of a lifetime – the catalyst that ignites us to follow our dreams, our passions, however hard that may be. Here follows a video I found [...]

The Science of 350 Scientists say that 350 parts per million CO2 in the atmosphere is the safe limit for humanity. Learn more about 350 – what it means, where it came from, and how to get there.Visit www.350.org and join their campaign to get back to 350ppm.