Over the last few years, the penny has finally dropped that consumers are not going to change their behaviour when it comes to a more sustainable pattern of consumption. Only about 20% are enthusiastic enough about green issues to put their money where their values are and demand greener products. So what is a green-minded [...]

As time goes on, one of the more interesting trends that continues to happen with surprising regularity is how frequently new business models and ways of doing business are emerging through social media and online tools. In many cases, these trends are helping to reinvent how businesses sell and consumers buy all kinds of products. [...]

As 2009 draws to a close we look at Trendwatching’s 10 great macro trends. Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss. More » Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to [...]

Off the site of: www.waterconservation.co.za Here is a list of breaking futures for 2010. These are issues and events that we think will make the headlines over the next twelve months. 1. Yoyonomics We are in a recession resembling a corrugated ‘U’. The global economy will yoyo up and down in a narrow band with [...]

…is better than you think CTV.ca News Staff Anyone who decides to give up electricity for an entire year to draw attention to climate change has to be a little crazy, right? So how crazy would someone have to be to give up electricity and elevators and toilet paper, along with a million other comforts [...]

What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. The obvious assumption of green marketing is that potential consumers will view a product or [...]

Everything is Connected to Everything else: Economic and Ecological Bubbles Triplepundit By Amie Vaccaro Denis Hayes, President and CEO of the Bullitt Foundation, kicked off today’s Ceres Conference in San Francisco with a reminder that no nation can solve climate problems on its own – we must come together as a species because everything is [...]

By Bill McKibben Superheroes indeed! I found them all over South Africa, from Witwatersrand University in Johannesburg to the botanical gardens of Cape Town. This is a country, obviously, that knows a little bit about political movements, so it’s not entirely surprising that people are coming up with dramatic and creative actions: a mass climb [...]