What do we do?      – just 3 things

We offer Green Business Opportunities that present themselves from time to time. We may have a stake in the company if we really believe in it, and this stake is fully disclosed up front.  At present we have opportunities in water conservation and solar & renewable energy companies. Please see Green Business Opportunities for further information.

Offer an Effective Marketing package to new and existing ecopreneurs to drive inbound business and business leads to their companies to boost sales. We offer a proprietry search engine optimisation package with a new or rejuvenated website that becomes a marketing weapon to source new business. Its all about being found on Google the organic way. Anyone can advertise, but the minute they stop advertising, they are lost to potential customers.  Please see Effective Online Marketing for further information.

We offer small business consulting where we feel we can make a difference. Our backgrounds are in online strategies, financial markets, derivatives, corporate finance,  marketing and franchising. We are passionate about the networking potential of the web especially when combined with social media, and seek to maximise clients exposure through the web. We have deep experience in start-ups and running one’s own business. Sometimes we invest in our clients when invited.

What is an ecopreneur?

The word ecopreneur is a portmanteau of “ecological” and “entrepreneur.” It has been said that an ecopreneur is an entrepreneur who is focused on ecologically-friendly issues and causes, attempting to do business in a way which benefits the environment. Many people think an ecopreneur’s products have to be green. Products like solar powered geysers, water conservation systems, compostable packaging are usually associated with ecopreneurs.

However, the underlying product of an ecopreneur’s business may not be related with traditional “green” products at all. What’s important though, is the manner in which the entrepreneur ranks the planet, people and purpose with profit. These are the ecopreneur’s 4 P’s of business and the ecopreneur is as conscious of profit as he is of the other 3 P’s. Many businesses are racing to reshape existing businesses along green lines and directors of companies and small business entrepreneurs are taking the helm as ecopreneurs.

John Ivanko (co-author of ECOpreneuring and Rural Renaissance) in discussing the differences between ecopreneurs and entrepreneurs says “While many entrepreneurs may be motivated, at least in part, to the mantra of “greed is great” on their journey to becoming a millionaire, growing numbers of ecopreneurs are adopting a different course, focusing on solving the problems facing society through the businesses they create, greening their bottom line. Many are redefining their wealth, as we have, not by the size of their bank account or square footage of their home. Wealth is defined by life’s tangibles: health, wellness, meaningful work, vibrant community life and family.”