What do we do? – just 3 things
- We offer Green Business Opportunities that present themselves from time to time. At present we have opportunities in water conservation, and digital marketing and social media.
- We grow and develop a limited number of people into their own business. Just launched is a business opportunity in the exciting world of Digital Marketing and Social Media.
- We offer business consulting where we feel we can make a difference. Our backgrounds are in digital marketing, social media, financial markets, derivatives, corporate finance, marketing and franchising. We are passionate about the networking potential of the web especially when combined with social media, and seek to maximise clients ROI through their digital marketing strategies. We have deep experience in start-ups and running one’s own business. Sometimes we invest in our clients when invited.
What is an ecopreneur?
The word ecopreneur is a portmanteau of “ecological” and “entrepreneur.” An Ecopreneur is an entrepreneur who is as conscious about profit as he/she is about the planet, people and purpose.
It has been said that an ecopreneur is an entrepreneur who is focused on ecologically-friendly issues and causes, attempting to do business in a way which benefits the environment. Many people think an ecopreneur’s products have to be green. Products like solar powered geysers, water conservation systems, compostable packaging are usually associated with ecopreneurs. However, the underlying product of an ecopreneur’s business may not be related with traditional “green” products at all. What’s important though, is the manner in which the entrepreneur ranks the planet, people and purpose with profit. These are the ecopreneur’s 4 P’s of business and the ecopreneur is as conscious of profit as he is of the other 3 P’s. Many businesses are racing to reshape existing businesses along green lines, and directors of companies and small business entrepreneurs are taking the helm as ecopreneurs.
John Ivanko (co-author of ECOpreneuring and Rural Renaissance) in discussing the differences between ecopreneurs and entrepreneurs says “While many entrepreneurs may be motivated, at least in part, to the mantra of “greed is great” on their journey to becoming a millionaire, growing numbers of ecopreneurs are adopting a different course, focusing on solving the problems facing society through the businesses they create, greening their bottom line. Many are redefining their wealth, as we have, not by the size of their bank account or square footage of their home. Wealth is defined by life’s tangibles: health, wellness, meaningful work, vibrant community life and family.”