Another development that beautifully marries sustainability with long-term savings: eco-conscious and recession-wary consumers buying sturdier stuff. Be inspired by:

• Welsh clothing brand Howies offers a line of super-durable clothing called Howies’ Hand-Me-Down that features jackets, backpacks and messenger bags designed specifically to last for 10 or more years. The company crafts its products painstakingly and uses high-quality components like organic tweed and ventile—an extremely tightly woven cotton fabric that is inherently water-resistant and uses 30 percent more yarn than conventional fabrics.