ECO-FEEDERS are small, sometimes tiny, new businesses and services that feed (off) big ECO players. Here’s an example that sums up this sub-trend in a nutshell:

• Luscious Garage is the first woman-owned and operated autoshop in San Francisco dedicated to servicing hybrids with a specialty in converting them to all-electrical plug-ins. Since opening in 2007 this unorthodox auto garage has attracted customers seeking a more friendly car repair experience with the garage’s laid back décor featuring plants and books. So far, the vast majority of customers have been Prius owners, but Luscious Garage is planning to diversify beyond hybrids in order to increase the company’s customer base. Which goes to show that ECO-FEEDER businesses may never be the next HUGE thing but they’re sure fun to start up if you’re the niche/long-tail entrepreneurial type.