Does it make sense to be green?   You bet it does!

Take a look at some of these findings that were just released from a global study on consumer response the climate change.   The report was conducted by IPSOS over nine countries (US, UK, Germany, France, Spain, Mexico, Brazil, India and China) using over 11,000 online interviews and 18 focus groups.

• 79% of consumers would rather buy from companies doing their best to reduce their impact on the environment – this is most marked in China and Brazil, but least in the UK and US
• 89% of people are likely to buy more green goods in the next 12 months
• 35% are willing to pay a premium for green goods
• 74% of consumers feel they can actively contribute to solving Climate Change – this figure is higher in developing countries, but lower in developed countries
• Only 11% of respondents strongly feel their respective government is
  doing enough to tackle Climate Change

US Factsheet

• Respondents in the US simultaneously have the greatest understanding of the climate change issue and the lowest level of concern
• 34% of US respondents are eco-apathetic – almost six times as many as in Brazil or Mexico. The eco-apathetic typically marginalise the issue of climate change, recognizing the concept but sharing none of the responsibility
• The US also has the third-smallest proportion of eco-absorbed respondents in the world, with 23%. The eco-absorbed are those who are very focused on the issue of climate change and only the UK (17%) and Germany (15%) have fewer than the US as a proportion of the population
• 71% of American respondents agree that tackling the issue of climate change means changing the way we live our lives – a significant proportion, but still lower than any other country in the survey
• 61% of Americans agree that climate change will affect them and their family, but only 50% believe they can contribute to solving the problem
• 51% of US respondents would be more likely to buy environmentally-friendly goods in the next 12 months if they were at the same price and standard as their usual brands. 31% would be willing to pay a little extra for those goods
• Only 20% of Americans agree that their government is making a significant effort to combat climate change
• Americans believe the oil and gas sector is the most damaging of all economic sectors in terms of the environment, while media and telecoms is the least damaging.